A new era of marketing for FIs

Banks and credit unions could be making much more of marketing, adapting to the changing digital needs of customers and members.

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Ultimately, the value of marketing is about connecting your target audiences to the right solutions so they can tailor the banking experiences they need most. Empowering them in this way helps make your brand a ‘go-to’ source for their financial needs, increasing the likelihood they’ll return for even more products – which means greater wallet share for you.

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