Benefits

Data driven decision making

Decisions are often based on intuition rather than data.

Reduce client churn rate

Keep your best customers with smarter, data‑driven insights. AnalyzerIQ helps financial institutions identify at‑risk clients early and understand the behaviors behind attrition. With powerful behavioral analytics and a rich library of reports, you can act faster, personalize outreach, and strengthen customer relationships. Retain more clients. Boost satisfaction. Increase lifetime value.

Drive smarter decisions with multi-dimensional profitability analysis

AnalyzerIQ gives financial institutions a comprehensive view of profitability across all dimensions of their business. Our advanced analytics platform delivers detailed profitability analysis by segment, product, and geography—helping you allocate resources effectively and reduce costs.

Turn data into forward-looking strategies

Turn insights into action with AnalyzerIQ. AI‑driven dashboards reveal maturing products, cross‑sell opportunities, low share‑of‑wallet accounts, and top customers, while the Customer Financial Behavior Report flags early indicators of household attrition. Together, these insights drive proactive engagement and sustainable growth.

Customer story

Horicon Bank

Horicon Bank uses AnalyzerIQ's segmentation tool to drive growth

Horicon Bank

Finastra’s AnalyzerIQ has enhanced the way we approach customer intelligence. Its powerful segmentation tools give us a clear, data-driven view of our customer base, helping us identify trends and opportunities. By leveraging these insights, we can tailor strategies that improve engagement and deliver measurable growth.

Chrissy Oelke Horicon Bank
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Customer story

Country Bank

Country Bank leverages demographics, P$YCLE and Propensity data to expand their footprint in new markets

Country Bank Logo

AnalyzerIQ enables us to use demographic and performance data in practical, impactful ways - from building targeted campaigns to measuring household growth in key markets and monitoring weighted average deposit rates for pricing management. These insights help us make informed decisions that support sustainable growth and better outcomes for our customers. 

Michael Dias Country Bank
Michael Dias
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Features

Your command center for smarter customer engagement

  • Turn insights into actions - right from your dashboard!
  • The new Dashboard menu is now your landing page, giving you a powerful overview of key opportunities including high propensity products, zero balance credit card accounts, and maturing CDs and loans.
  • It displays top 20 loan, deposit, and "low share of wallet" account holders with immediate one-click access to their details!
Highlights

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AI & Dashboard reporting

AnalyzerIQ features several intuitive dashboards that include predictive analytics on attrition and aquisition.

It uses machine-driven life-stage segmentation and predictive/prescriptive analytics to personalize offers and recommend actions.

Campaign optimization & channel management

Empower your marketing with intelligent personalization. Deliver tailored offers seamlessly across email, mobile, web, and in-app channels to reach clients where they are.

Track campaign ROI with behavioral insights—ensuring every interaction drives measurable growth and stronger engagement

Customization & automation

Take control of your data with powerful flexibility. Build custom segments and reports tailored to your business goals, then automate updates to keep insights fresh whenever new data is uploaded.

Save time, reduce manual work, and stay ahead with always-current information at your fingertips.

Account holder segmentation

AnalyzerIQ comes equipped with ready-to-use household and individual segments, making it easy to start analyzing right away. 

Need more flexibility? Create your own custom segments tailored to your unique business goals. Use these segments seamlessly across research, reporting, and campaign planning to uncover insights and drive smarter decisions.

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Integrating MalauzAI: Consumer digital banking behavior at your fingertips

AnalyzerIQ FAQs

Yes - clients using MalauzAI Digital Banking platorm can send targeted messages created using the data within AnalyzerIQ (which includes predictive and propensity information) to digital banking users in real-time and track the results within AnalyzerIQ Campaigns. It also connects to Phoenix Sales & Service module by displaying pop-up message offers when accessing an account holder record. Additionally, institutions using Constant Contact or Hubspot for email marketing, can send campaign files directly to these platforms, and track new accounts in AnalyzerIQ.

Yes. AnalyzerIQ uses behavioral demographics and propensity scores to identify interest in key products such as checking accounts, mortgages, and home equity loans. It also calculates household share-of-wallet for each product category, making it easy to uncover cross-selling opportunities.

Yes, using AnalyzerIQ's demographic and behavioral insights enables users to pinpoint the most promising target audiences for every campaign, and build the campaigns within AnalyzerIQ. The campaign offers are sent real-time to the MalauzAI digital banking platform or Phoenix Sales & Service module; with results captured in AnalyzerIQ's Campaign Performance dashboard.

Yes. AnalyzerIQ allows you to segment data by branch, region, market area, or other location levels across the system. This segmentation supports research, reporting, account holder targeting, and campaign management. Clients have full control over how branches are structured and can create custom location groups to manage user access—ensuring that users only see data relevant to their assigned branches.

Effortlessly identify your most valuable account holders by integrating data from your existing sources and enriching it with demographic and behavioral insights, which creates comprehensive household profiles—giving you a clear view of client relationships and value.

Let's start a conversation

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