Fintech platforms and ecosystems: Alternative models for growth

Written by Smita Gupta Global Head of Platform, Applications and Marketplaces Marketing
Team looking at code

Following the turmoil of 2020, how has the pandemic impacted fintech players and what’s in store for the year ahead?

For the most part, fintech propositions – purpose-built to optimize mobile and digital channels – have come into their own during this time. Banks have seen a huge increase in demand for online and mobile banking, and digital payments have seen a similar growth trajectory. Once customers have made the leap to digital, very few will want to return to an analog experience.

Industry changes that would have normally played out over several years have been accelerated and many traditional banking and payments business models have been irreversibly changed.

Seize new opportunities

Key to ongoing success is the ability to spot new, more efficient ways of working and to respond to customer needs in an innovative, agile and cost-effective way. Recent research highlights:

  • The importance of re-examining mission and business models. While it’s likely fintechs will continue generating new and transformative solutions, Deloitte emphasizes the importance of keeping an eye on future opportunities beyond COVID-19.
  • Changes in business models undertaken by some two-thirds of fintech firms in response to the pandemic include reducing fees, changing qualification criteria, and easing payment requirements, according to a joint study from the World Bank, Cambridge Centre for Alternative Finance, and the World Economic Forum.
  • Many banks are now emerging as more responsive and nimble organizations in response to COVID-19. A Celent report indicates strong growth in IT budgets for 2021, pointing to something of an arms race when it comes to the digital experience. Over half of bank respondents (54%) believe that open banking initiatives and partnerships are now a more important part of their product innovation strategy.
  • The acceleration of fintech partnerships with financial institutions could be another important outcome, says Deloitte. Fintechs can benefit from access to capital, a means of distribution, and regulatory compliance, while banks can gain access to the type of digital solutions that customers crave.

Be bold, and maximize the value of cloud, APIs and platform

The adoption of cloud-based services and APIs and the move towards a platform-based model will underpin the analog to digital journey. Enabling financial institutions and fintechs to innovate and collaborate across the wider financial ecosystem through a platform-based approach is fundamental to driving innovation and the creation of new business models that will transform banking services. These include banking-as-a-platform, banking-as-a-service and embedded finance.

Increased collaboration in an open platform-based marketplace offers potential benefits for banks and fintechs alike. It also widens the scope of opportunity for all, something that in my view is essential in supporting diversity of ideas. With customers showing increased appetite for all things digital and acting and responding in new ways, now is the time for fintechs to be bold., Finastra’s open and collaborative developer platform and marketplace for financial solutions, addresses all of the above. The platform allows fintechs to experiment more easily, to refine their apps using real, anonymized bank data, and to reach new customers through an open marketplace. My advice is to get on board, experiment, use data and analytics to monitor what works, learn fast, take corrective action and build out from there – keeping stakeholders informed on progress, results and the momentum you’re building. Stay focused on the needs of your customers, respond quickly as things change and be open to collaboration to help accelerate innovation. Much has already happened in the first two months of 2021 and the scene is set for an exciting year ahead.

To find out more about how Finastra is enabling your growth as a fintech or as a financial institution, join us at the virtual Finastra Universe.

Written by
Smita Gupta

Smita Gupta

Global Head of Platform, Applications and Marketplaces Marketing

Smita is a Global Marketing Executive recognized for transforming organizations into future power houses for sustained relevance and growth in the fintech, software, and telecoms industries.

Currently, Smita leads Finastra’s global platform ecosystem, applications and marketplaces marketing...

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