Exceptional user experience in a fast changing world

Exceptional user experience: "It's a face paced world that we live in. If you can just take a photo, create a payee and be done with it, that fast. Now that works for me and for the rest of our membership". Donna Simpson, COO of Certified Fed, discusses how simple and easy bill pay can increase engagement and strengthen the institution’s relationship with the user.

Part 5 of 7. Continue with Part 6: Easier, faster, more efficient (1 minute).