5 Ways to Improve the Customer or Member Experience: Making it Easy by Making the Connection

Making it Easy by Making the ConnectionMaking it Easy by Making the Connection

As basic financial services like checking accounts and Internet banking become increasingly commoditized, it’s more important than ever for community banks and credit unions to create unique value propositions to attract and retain key customer and member segments. Consumer expectations for service are being driven by retail industry giants like Starbucks, Amazon and Apple, where consumer experience is king. Community banks and credit unions are uniquely positioned to leverage technology to capitalize on increasing consumer expectations for speedy, yet personalized interactions and convenient access.