Full-spectrum accountholder insight
Fusion Analyzer creates the holistic accountholder view that builds insight and profit Insight-driven marketing
The key to overcoming today’s challenges in financial services marketing is access to holistic information about your consumer relationships, behaviors, propensities and performance. In fact, insight-driven marketing was found to be the number one marketing trend for financial institutions in the 2016 State of Financial Marketing report by Financial Brand.*
See opportunities clearly
Fusion Analytics is a tool that gathers and aggregates your consumers’ current relationships, behaviors and lifestyle attributes to help you see more clearly where opportunities for growth and profitability lie. Fusion Analytics makes this information actionable by expanding access across the enterprise—from the executive suite to branch management.
With a holistic view of attribution, acquisition, organic growth, cross-sell ratios, profitability and other key relationship performance indicators amassed by individuals, households, employee, or by branch and region, your leadership can make logical and strategic decisions.
Target individual effectively
Additionally, Fusion Analytics pulls data from many account and consumer information silos to create a comprehensive and clear picture of each person in the entire household, allowing a true 360 degree view of checking and savings, loans, credit cards, mortgages—all the products and services you offer. You can proactively and effectively target the cross-sell to all individuals under one roof to gain share of wallet.
From the president of the financial institution to a marketing team looking to promote a new product, Fusion Analytics gives key people and teams the comprehensive and detailed view they need.