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Every meaningful and personalized interaction in 2022 begins with data, and FIs need to embrace integrations in order to capture a wholistic, data-informed view of customer behavior.

The success of digital experiences depends on your ability to identify the entirety of your account holders’ needs through technology-enabled channel services. You need to be ready to identify who your account holders are, what they need from their institution, what products and services they require, and how they engage across various channels. This 360-degree view of an individual and their financial needs requires a data and analytics strategy that links disparate systems and offers real time, insight-backed actions.

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