Fusion Insight (Factsheet)

Fusion Insight: FactsheetFusion Insight: Factsheet

The underdeveloped usage of customer analytics in banking is a result of two factors: the immature state of data analytics at most banks and a lack of leadership at the top. As customers demand more qualified information and expect more personalised experiences, it is critical for banks to be able to segment clients based on needs, channel propensity and potential value.