Discover what drives customers to choose their banks
A ground-breaking new ethnographic global study has uncovered how people around the world and Asia Pacific really feel about money, and the relationship they would like to have with their financial institutions. For the first time, ordinary consumers outline their financial hopes and aspirations, putting them into pictures to explain what financial empowerment means to them.
Learn what factors were identified as key enablers leading customers to foster a good relationship with their banks and optimise their own finances, and discover what financial empowerment means to real people and what role digital technologies play in overall customer satisfaction, and why poor digital deployment can actually alienate customers.
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