White Paper

Harnessing the value of contextual finance

Understand the roles and drivers across the embedded finance ecosystem, uncover new retail and wholesale use cases, and discover where to play to win, with our new point of view document.

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Embedded finance is blurring the lines between brands, institutions and technology providers. But embedding the financial service is fairly easy – it’s the other bits, around monetizing and consumption, that can create challenges, and opportunities. Understanding market participants’ roles and capabilities reveals the intersection of manufacturing and distribution, enabling institutions to undertake BaaS strategies with a clear focus on consumption.

In this ‘point of view’ document, Finastra looks at three key questions for BaaS ecosystem players:

  1. Why BaaS, and why now
  2. Where to play to win
  3. How to start and scale wins.

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