Beating Banner Blindness

Beating Banner BlindnessBeating Banner Blindness

With the rapid growth of easily accessible digital banking services for mobile and tablet devices, bank customers are less and less likely to visit bank branches for simple transactions. Rather, they prefer to conduct daily banking activities online. This means digital marketing is now more important than ever. However, the use of traditional advertisements in digital channels to sell products might not be giving banks the desired results, due to a phenomenon called ‘banner blindness’. Even the most personalised offer is unsuccessful if it is unnoticed by the customer. This white paper explores methods that can be used by banks to grab users’ attention and sell products online.