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The modern credit union has seen the need to expand how it plays in the financial services market as well as how it benefits its members. And with today’s reliance on technology, credit unions know that to keep up with any and all banking competitors, they must adapt and invest into...
Business intelligence (BI) and business analytics (BA) are tremendous resources for growing customer acquisition and retention in the retail industry. So why isn’t the financial industry employing the same methods?
A great deal of emphasis has been placed designing financial services products to target millennials lately. Rightly so, since they will make up three-quarters of the working population by 2025. However, financial institutions shouldn’t focus exclusively on one age group, or they will miss the nuances of consumer preferences in how...