A beginner’s guide for brands: What is embedded finance?
Our new e-book, in partnership with Fintech Talents, is designed for non-financial companies to learn about embedded finance – what it is and what benefits it can deliver.

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Did you know that leading brands are increasingly turning to embedded finance to deliver for their customers?
Did you also know that applies to everything from funding purchases to the checkout experience? Non-financial brands – including retailers, ecommerce platforms, manufacturers, vertical SaaS providers and more – are exploring how offering (embedding) a financial product or service delivers more to customers and opens up new revenue streams.
Our new e-book, in partnership with Fintech Talents, is designed for non-financial companies to learn about embedded finance – what it is and what benefits it can deliver.
Learn about:
- What embedded finance is and why it is attracting the attention of leading brands
- How it creates great customer experiences
- The ways in which embedded finance is being leveraged by leading brands
- Practical use cases and how to get started
- The partners collaborating to help brands on their embedded finance journey
Features insight from:
Tania Ziegler, Senior Partnerships Manager, Fintech, Booking.com
Megan Coulson, Principal Policy Adviser, CBI
Vicky Wang, Senior Partnerships Manager – FS, Xero
Josh Cogan, Lead Client Partner, BaaS, Finastra
Lisa Moyle, Chief Strategy Officer, VC Innovations