State of the (Credit) Union, Part #3 - What’s in a Name? Inadvertent Limitations to Your Brand


Credit unions are at the pulse of America, and day-to-day business comes with many responsibilities, challenges, and opportunities. State of the (Credit) Union is a series of round table discussions led by credit union leaders, for credit union leaders, and hosted by Finastra. Each session covers one topic that allows you and your team to hear from peers about the latest trends in the industry. You will walk away with ideas, insights, and perhaps even new acquaintances to learn from and work with.

William Shakespeare said, “That which we call a rose by any other name would smell as sweet.” While that may ring true for love, it doesn’t play out quite the same when it comes to business. Credit unions – particularly those named after a specific business – may inadvertently limit their ability to grow membership simply by overlooking an opportunity to rebrand. How do you branch out if your institution is named for a business? Are there alternatives that the market gravitates towards?

Register today and don’t miss this opportunity to learn from your peers!