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Credit unions were built on being a primary source for personal loans to members. Now it takes more to survive in the market. The modern credit union has seen the need to expand how it plays in the financial services market as well as how it benefits its members. And with today’s reliance on technology, credit unions have found that they must adapt and invest into non-traditional products and services to keep up with banking competitors.
In addition to consumer demands for technology, there are increasing external pressures from constantly changing regulations, stronger competition, and the need to expand products and services. Credit unions are progressively realizing that forward-thinking technology investments are the key to a model that retains and attracts members, and resilience in the future.