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The human face of banking's future

Finastra is proud to present the result of a first of-its-kind ethnographic global study.

People's faces
 

Discover what ‘financial empowerment’ means to consumers across five continents and inform your customer centric strategy.

Finastra’s primary research report unveils and presents findings as a comprehensive guide for financial institutions that aspire to develop digital experiences that enable clients meet financial goals.

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Download the global finding now or select your region below for localized findings.

  

Financial institutions are redefining their sense of purpose

5 Continents

11 Countries

72 Stories

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AfricaAfrica

Find out what consumers in
your region are saying

APACAPAC

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your region are saying

EuropeEurope

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your region are saying

LATAMLATAM

Find out what consumers in
your region are saying

Middle EastMiddle East

Find out what consumers in
your region are saying

USAUSA

Find out what consumers in
your region are saying

Paula Zuccotti

Meet the researcher

Paula Zuccotti

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As an industrial designer – Paula Zuccotti – has worked with products and systems, as an ethnographer she has immersed myself in the life of others to see the world from their point of view, as a trend forecaster has the ability to predict and anticipate change, and finally as a visual artist she has experimented with creating new models to tell stories that set a new precedent and leave an imprint of how we live our daily lives. Listen to this recent interview, and learn the unique way she has approached this project with Finastra.

“Financial services providers need to redefine their sense of purpose, adopt more socially responsible and sustainable business models and put customers’ financial well-being at the core of their strategy... To drive customer engagement, create new value, and drive growth, financial services firms need to pursue a values-based business model, putting customers’ financial well being at the core of their strategy.”

Forrester, Research Overview: Financial Well-Being A Guide To Our Financial Well-Being-Related Research December 2020, Aurelie l’hostis

  

The journey to financial empowerment

Redefining finance for good - The journey to financial empowerment - Global report

Global report

Finastra is proud to present a groundbreaking new ethnographic global study that uncovers how people around the world feel about money, and the relationship they want to have with their financial institutions. For the first time, ordinary consumers outline their financial hopes and aspirations, putting them into pictures to explain what financial empowerment means to them. A guide that explain how Financial institutions can help customers to transform their everyday financial interactions and future goals.

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Africa report

Talking to people in Africa revealed attitudes to finance that hinge on the importance of trust. This is made even more important by the challenging economic situation in these countries, and the impact of COVID-19.

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Redefining finance for good - The journey to financial empowerment - Africa report

 


 

Redefining finance for good - The journey to financial empowerment - Asia Pacific report

Asia Pacific report (coming soon)

Talking to people in the Asia-Pacific region, we uncovered important trends relating to financial empowerment and the relationship that people have with their money. Cultural attitudes, the local economic situation and the state of digitalization in these countries all combine to create some surprising findings.

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Europe report (coming soon)

Talking to the people in Europe, our study has revealed a sharp contrast in attitude and experience between customers of established banks and people who had opened accounts with new challenger banks. And our questions revealed the level of consumer awareness regarding Open Banking.

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Redefining finance for good - The journey to financial empowerment - Europe report

 


 

Redefining finance for good - The journey to financial empowerment - LATAM report

Latin America report (coming soon)

A groundbreaking new ethnographic global study that uncovers how people in LATAM feel about money, and the relationship they want to have with their financial institutions.

Pre-order report

 


 

Middle East report (coming soon)

The “Vision 2030” transition in Saudi Arabia is transforming spending patterns and consumer behavior in this highly conservative country. And despite positive attitudes among Saudis to traditional banking, app-based banking is becoming more popular among the young.

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Redefining finance for good - The journey to financial empowerment - Middle East report

 


 

Redefining finance for good - The journey to financial empowerment - USA report

USA report (coming soon)

A groundbreaking new ethnographic global study that uncovers how people in the USA feel about money, and the relationship they want to have with their financial institutions.

Pre-order report

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