Discover what ‘financial empowerment’ means to consumers across five continents and inform your customer centric strategy.
Finastra’s primary research report unveils and presents findings as a comprehensive guide for financial institutions that aspire to develop digital experiences that enable clients meet financial goals.
Download the global finding now or select your region below for localized findings.
Financial institutions are redefining their sense of purpose
Meet the researcher
As an industrial designer – Paula Zuccotti – has worked with products and systems, as an ethnographer she has immersed myself in the life of others to see the world from their point of view, as a trend forecaster has the ability to predict and anticipate change, and finally as a visual artist she has experimented with creating new models to tell stories that set a new precedent and leave an imprint of how we live our daily lives. Listen to this recent interview, and learn the unique way she has approached this project with Finastra.
“Financial services providers need to redefine their sense of purpose, adopt more socially responsible and sustainable business models and put customers’ financial well-being at the core of their strategy... To drive customer engagement, create new value, and drive growth, financial services firms need to pursue a values-based business model, putting customers’ financial well being at the core of their strategy.”
The journey to financial empowerment
Finastra is proud to present a groundbreaking new ethnographic global study that uncovers how people around the world feel about money, and the relationship they want to have with their financial institutions. For the first time, ordinary consumers outline their financial hopes and aspirations, putting them into pictures to explain what financial empowerment means to them. A guide that explain how Financial institutions can help customers to transform their everyday financial interactions and future goals.
Talking to people in Africa revealed attitudes to finance that hinge on the importance of trust. This is made even more important by the challenging economic situation in these countries, and the impact of COVID-19.
Asia Pacific report (coming soon)
Talking to people in the Asia-Pacific region, we uncovered important trends relating to financial empowerment and the relationship that people have with their money. Cultural attitudes, the local economic situation and the state of digitalization in these countries all combine to create some surprising findings.
Europe report (coming soon)
Talking to the people in Europe, our study has revealed a sharp contrast in attitude and experience between customers of established banks and people who had opened accounts with new challenger banks. And our questions revealed the level of consumer awareness regarding Open Banking.
Latin America report (coming soon)
A groundbreaking new ethnographic global study that uncovers how people in LATAM feel about money, and the relationship they want to have with their financial institutions.
Middle East report (coming soon)
The “Vision 2030” transition in Saudi Arabia is transforming spending patterns and consumer behavior in this highly conservative country. And despite positive attitudes among Saudis to traditional banking, app-based banking is becoming more popular among the young.
USA report (coming soon)
A groundbreaking new ethnographic global study that uncovers how people in the USA feel about money, and the relationship they want to have with their financial institutions.