Discover what ‘financial empowerment’ means to consumers across five continents and inform your customer centric strategy.
Finastra’s primary research report unveils and presents findings as a comprehensive guide for financial institutions that aspire to develop digital experiences that enable clients meet financial goals.
The Journey to Financial Empowerment - Global Report
The Journey to Financial Empowerment
Find out what consumers in your region are saying
Redefining finance for good - The journey to financial empowerment - Africa report
Redefining finance for good - The journey to financial empowerment - APAC report
Redefining finance for good - The journey to financial empowerment - Europe report
Redefining finance for good - The journey to financial empowerment - Middle East report
Redefining finance for good - The journey to financial empowerment - USA report
Paula Zuccotti is a London-based designer, ethnographer, trends forecaster and visual artist. She is a leading expert in global consumption and a respected authority in consumer behavior and product interaction – past, present and future.
For the past 20 years she has been traveling the world researching people’s everyday lives and uncovering insights envisioning user-centric products, brands and services for the likes of Google, Nike, IKEA, LVMH, Starbucks, Hyundai, McKinsey, and LG.
She is the author of "Every Thing We Touch: A 24-Hour Inventory of Our Lives”, the book that introduced us to storytelling with objects, as she portrayed the lives of people around the world presented by a single photograph of every object they touched in a day.
In 2020, she launched 'Future Archaeology of a Global Lockdown’ creating a comprehensive visual archive of life changing habits during the pandemic. As she enticed 1000 people from over 50 countries to reflect upon their state of being, needs, hopes and fears by photographing the 15 objects that became essential during lockdown.
As an industrial designer – Paula Zuccotti – has worked with products and systems, as an ethnographer she has immersed myself in the life of others to see the world from their point of view, as a trend forecaster has the ability to predict and anticipate change, and finally as a visual artist she has experimented with creating new models to tell stories that set a new precedent and leave an imprint of how we live our daily lives. Listen to this recent interview, and learn the unique way she has approached this project with Finastra.
The journey to financial empowerment
Finastra is proud to present a groundbreaking new ethnographic global study that uncovers how people around the world feel about money, and the relationship they want to have with their financial institutions. For the first time, ordinary consumers outline their financial hopes and aspirations, putting them into pictures to explain what financial empowerment means to them. A guide that explain how Financial institutions can help customers to transform their everyday financial interactions and future goals.
Talking to people in Africa revealed attitudes to finance that hinge on the importance of trust. This is made even more important by the challenging economic situation in these countries, and the impact of COVID-19.
Asia Pacific report
Talking to people in the Asia-Pacific region, we uncovered important trends relating to financial empowerment and the relationship that people have with their money. Cultural attitudes, the local economic situation and the state of digitalization in these countries all combine to create some surprising findings.
Talking to the people in Europe, our study has revealed a sharp contrast in attitude and experience between customers of established banks and people who had opened accounts with new challenger banks. And our questions revealed the level of consumer awareness regarding Open Banking.
Middle East report
The “Vision 2030” transition in Saudi Arabia is transforming spending patterns and consumer behavior in this highly conservative country. And despite positive attitudes among Saudis to traditional banking, app-based banking is becoming more popular among the young.
A groundbreaking new ethnographic global study that uncovers how people in the USA feel about money, and the relationship they want to have with their financial institutions.
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