Customer story

Farmers Bank of Willards Gains Efficiency, while Delighting Customers with Digital Banking

Over the past 19 years, Farmers Bank of Willards and Finastra have grown together. Discover how Farmers Bank of Willards are servicing an established older customer base while also attracting the younger generation.

Over the past 19 years, Farmers Bank of Willards and Finastra have grown together. Located in a highly rural market and close to a thriving tourist area, many of their customers are 60 and over yet they must also attract younger generations. To bridge the gap, it’s vital that they marry technology and customer services.

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