To help more financial institutions integrate tailored messaging into their mobile banking applications, Larky teamed up with Finastra to offer nudge® as a built-in feature of Fusion Digital Banking. Discover how this collaboration is empowering financial institutions to run targeted marketing campaigns that are up to five times more effective than traditional advertising methods.
- Smart messaging capability
- User-friendly navigation
- After clicking on notifications, users visit client landing pages for an average of 13 minutes
- 6% click through rate from targeted push notifications
- 5x more effective than traditional blanket billboard or radio advertising
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