Farmers Bank of Willards Gains Efficiency, while Delighting Customers with Digital Banking

Farmers Bank of Willards Gains Efficiency, while Delighting Customers with Digital BankingFarmers Bank of Willards Gains Efficiency, while Delighting Customers with Digital Banking

Over the past 19 years, Farmers Bank of Willards and Finastra have grown together. Located in a highly rural market and close to a thriving tourist area, many of their customers are 60 and over yet they must also attract younger generations. To bridge the gap, it’s vital that they marry technology and customer services.