White Paper

Banking as a Service Outlook 2022 | Paving the way for Embedded finance

Access your copy of the most comprehensive market study of Banking as a Service, with over 1,600 industry participants.

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Register for your copy of Finastra’s Banking as a Service (BaaS) market study, which is based on the world's largest survey on this topic, of ~1,600 industry participants.

With an estimated $7 trillion market opportunity, embedded finance - or Banking as a Service (BaaS) - cannot be ignored.

BaaS has moved to the top of the strategy agenda for executives across industries. It is expected to grow at more than 25% per year for the next 3-5 years. Players across the BaaS value chain are seeking to monetize the opportunity and deciding on the role they want to play.

This study reveals the highest potential value pools and use cases; we examine the maturity of players in the market; and how you can play to win.

Preview of findings:

  • 85% of senior executives are already implementing BaaS solutions, or plan to do so within 12-18 months
  • SME lending already generates over $250 bn in market revenue; we expect BaaS revenues in SME lending to grow by 30% until 2024
  • More than a third of BaaS providers (financial institutions) expect to increase their revenues from BaaS offerings by more than 15% per year.

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