Forrester TAP: Flexible Digital Banking for an Agile Future
"The World Is Changing: Are Banks Ready? Today’s bank customers are no longer satisfied with fragmented digital experiences. They demand true omnichannel experiences, from onboarding through to personalized service. The speed and scale of changes are exceptional, and many banks are no longer capable of matching those with their current digital banking solutions."
Digital banking is key to delivering superior customer experience and living up to the expectations of modern consumers. This study helps financial institutions define a modern approach to digital banking — from identifying relevant drivers of change to choosing the best type of solution to continuously meet their goals.
In order to gain deeper insight into banks’ strategy for digital banking, Finastra commissioned Forrester Consulting in July 2016 to conduct a study among 250 IT and business leaders at tier 2, 3, and 4 banks across Europe, Asia Pacific, and the Middle East. All respondents are key influencers or have a significant role in the decision-making of their digital channel software strategy.
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