Driving value from banking and payments services in an ecosystem world
How financial institutions can go to market and reinvent customer experiences with ecosystem partners
The ultimate direction of travel for payments? Towards a world where payments are not perceived as a separate service carried out for their own sake, but as one element of a wider value proposition and customer journey created via the ecosystem.
As these new entrants carve out their positions and establish themselves in the new landscape, an ecosystem is taking shape: one that brings both challenges and opportunities for banks as they redefine their position in the customer ecosystem.
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