2 min 14 s

Lending outlook 2025: Roadmap to the new relationship model

The shift to becoming a platform player is being driven by corporate clients’ priorities changing. Is the number one priority in 2025 still account and relationship management?

At a strategic level, our research shows that of the three options open to banks – product provider, relationship builder and platform player – corporate lenders across the world are set to favor the platform player approach. Learn more in this short animation.

View the full findings.

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