Maximizing the Primary Financial Relationship, Strategies for Being Borrowers’ First and Last Stop in the Era of Digital Lending

Maximizing the Primary Financial RelationshipMaximizing the Primary Financial Relationship

Digital channels have proven a significant benefit to the financial services industry. However, they have also introduced a new set of risks and competition for community banks and credit unions. Megabanks and alternative lenders dominate the digital scene as consumers increasingly look for ease and convenience.

Download the white paper to uncover more about these key findings and more:

  • Credit unions have a loyalty benefit that is a function of the rates they can offer, but a failure to deliver "fast and easy" could be costing them.
  • Small and midsized bank customers are the most likely to choose a lender for digital channel capabilities but may not be getting them at their primary Fl.
  • The loss of a potential loan can snowball into 'silent' attrition.