Finastra named a Business Superbrand for 2019
London, UK, April 8, 2019 – Finastra has been named in the UK Business Superbrands list for 2019, for the fourth year in a row (listed as Misys in 2016 and 2017). The ranking, which has been tracking the UK’s leading business-to-business (B2B) brands since 2001, recognizes the company for quality, reliability and distinction.
The Business Superbrands survey evaluated around 1,600 brands across 63 industry categories. Only the most highly-regarded brands from each category are awarded Superbrand status. The research process was managed by The Centre for Brand Analysis (TCBA), following a voting process involving 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders.
Nicola Hamilton, Senior Director, Brand and Communications at Finastra said, “The founding values of our brand are very much future-focused as evidenced by our strapline ‘The future of finance is open’. We have built our brand around being innovative, collaborative and open – attributes that are increasingly important with everything that is happening in the financial services market around digitalization and the rise of challenger banks. It is great to be recognized by Superbrands for our work, made possible by our 10,000+ employees and 8,500 customers.”
Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands comments: “In unsettled times, businesses that are well-regarded and possess a positive reputation benefit from competitive advantage over weaker branded rivals, providing greater immunity against short-term market volatility. Being perceived by buyers and influencers as a leading Business Superbrand is a positive business signal, while also recognition of the hard-work and dedication of the employees of each business attaining Superbrands status.”
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Finastra unlocks the potential of people and businesses in finance, creating a platform for open innovation. Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, and treasury and capital markets. Our solutions enable customers to deploy mission critical technology on premises or in the cloud. Our scale and geographical reach means that we can serve customers effectively, regardless of their size or geographic location—from global financial institutions, to community banks and credit unions. Through our open, secure and reliable solutions, customers are empowered to accelerate growth, optimize cost, mitigate risk and continually evolve to meet the changing needs of their customers. 90 of the world’s top 100 banks use Finastra technology.
Please visit www.finastra.com.
The Superbrands organization identifies and pays tribute to exceptional brands throughout the world. The UK program is run under license by The Centre for Brand Analysis (TCBA). A selection of identified Superbrands are celebrated in the Superbrands Annual, first published in 1995 and now in its 20th volume in the UK. The book explores the history, development and achievements of the nation’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition.
What is a Superbrand?
All voters considered the following definition and criteria when judging the brands:
‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognize.’
- Quality: Does the brand provide quality products and services?
- Reliability: Can the brand be trusted to deliver consistently?
- Distinction: Is it well known in its sector and suitably different from its rivals?
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