Taking the Lead: Business analytics and intelligence are critical for marketing success in today’s disruptive environment

Taking the Lead: Business analytics and intelligence are critical for marketing success in today’s disruptive environmentTaking the Lead: Business analytics and intelligence are critical for marketing success in today’s disruptive environment

The new reality is that having BI and BA is no longer a luxury, but a necessity in a world where fintech startups are starting to steal wallet share away from banks and credit unions. The idea of customer centricity is crucial—if financial institutions focus exclusively on the customer and his/her specific needs, they can tap into their unrivaled scale and reach to not only stave off the competition, but experience tremendous success.