The Paths of Least Resistance: Understanding Your Consumers Will Create Better Reach

The Paths of Least Resistance: Understanding Your Consumers Will Create Better ReachThe Paths of Least Resistance: Understanding Your Consumers Will Create Better Reach

When companies target millennials exclusively, they’re missing 123 million people in the United States who still need financial services products. And while there are 73 million people in the US age 18 to 34, the US population continues to age. How do you reach every part of your target market effectively? It starts with identifying your accountholder base.