The Evolving Role of the Branch in an Omni-Channel World

The Evolving Role of the Branch in an Omni-Channel WorldThe Evolving Role of the Branch in an Omni-Channel World

The financial services industry is undergoing a time of radical change, driven by new accountholder expectations and an always-on, connected world. While online channels and mobility take the spotlight, the branch still plays a major role in accountholder engagement, growth and retention. It’s not the branch of yesterday, no longer the hub of transactions. Instead, it’s transforming to a place of customer engagement; a critical part of an omni-channel ecosystem.