The embedding race

Banking-as-a-Service (BaaS) is expanding the borders of traditional finance, allowing financial institutions to seamlessly incorporate banking services into a host of consumer transactions. The approach improves customer acquisition and brand awareness for the bank, while expanding opportunities for revenue generation.

Angus Ross, Chief Growth Officer and Global Head of Embedded Finance at Finastra and Hannah Wallace, Head of FinextraTV, discuss the current state of BaaS and how financial institutions can innovate to see gains in performance and profitability.